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How much could AI save your support team?
Peak season is here. Most retail and ecommerce teams face the same problem: volume spikes, but headcount doesn't.
Instead of hiring temporary staff or burning out your team, there’s a smarter move. Let AI handle the predictable stuff, like answering FAQs, routing tickets, and processing returns, so your people focus on what they do best: building loyalty.
Gladly’s ROI calculator shows exactly what this looks like for your business: how many tickets AI could resolve, how much that costs, and what that means for your bottom line. Real numbers. Your data.
But what can you actually DO about the proclaimed ‘AI bubble’? Billionaires know an alternative…
Sure, if you held your stocks since the dotcom bubble, you would’ve been up—eventually. But three years after the dot-com bust the S&P 500 was still far down from its peak. So, how else can you invest when almost every market is tied to stocks?
Lo and behold, billionaires have an alternative way to diversify: allocate to a physical asset class that outpaced the S&P by 15% from 1995 to 2025, with almost no correlation to equities. It’s part of a massive global market, long leveraged by the ultra-wealthy (Bezos, Gates, Rockefellers etc).
Contemporary and post-war art.
Masterworks lets you invest in multimillion-dollar artworks featuring legends like Banksy, Basquiat, and Picasso—without needing millions. Over 70,000 members have together invested more than $1.2 billion across over 500 artworks. So far, 25 sales have delivered net annualized returns like 14.6%, 17.6%, and 17.8%.*
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Investing involves risk. Past performance not indicative of future returns. Reg A disclosures at masterworks.com/cd
Content Pillars & Topic Clusters: The Quiet Engine Behind Fast Growth
In the early days, most creators publish content the same way they think—randomly. One post about ads, another about mindset, then something about tools. It feels productive, but growth stays slow and unpredictable. Not because the content is bad, but because it has no memory. Follow Now
That’s where content pillars change everything.
A content pillar is not a theme. It’s a promise. It tells your audience what you consistently help them with. When people can describe your work in one sentence, growth becomes easier. Without pillars, every post has to reintroduce you. With pillars, recognition starts doing the work.
But pillars alone don’t create momentum. Clusters do.
Topic clusters are how authority compounds. When you talk about the same core idea from multiple angles over time, people begin to connect the dots. Each new piece reinforces the last. What feels repetitive to you feels reassuring to your audience. Familiarity builds trust, and trust accelerates growth.
This is why fast-growing newsletters don’t chase trends. They revisit problems. They return to the same questions with sharper insight. Over time, readers stop skimming and start paying attention because they know the content will be relevant.
In 2025, algorithms reward depth over volume. So do humans. A strong cluster keeps people engaged longer, signals expertise to platforms, and gives new readers a clear path to explore your best thinking. Growth becomes structured instead of accidental.
The real power of pillars and clusters is focus. When you know what you stand for, content creation becomes lighter. You’re no longer asking, “What should I post today?” You’re asking, “Which part of this problem needs clarity now?” That shift alone removes burnout. Don’t Miss Out
Authenticity plays a role here too. Your pillars should reflect problems you’ve experienced, not just topics that perform well. Audiences can sense borrowed authority. When your content comes from lived experience or real observation, it carries weight even without big numbers.
Clusters also turn attention into assets. Old content doesn’t die; it gains context. Each new issue strengthens the value of previous ones. This is how small newsletters grow fast—by stacking meaning instead of chasing reach.
The mistake many make is trying to cover everything. Growth doesn’t come from being everywhere. It comes from being known for something specific. Pillars define that identity. Clusters reinforce it.
When readers understand what you help them with, they stay. When they know where to go next, they explore. And when your content feels connected, trust compounds quietly.
Fast growth isn’t loud.
It’s structured. Visit Now